Isa is a clothing brand founded by a former Italian divorce lawyer Isa Castelli.
After she quit her job to move alongside his co-founder and husband Marco to Shanghai, she quickly realised that she couldn't find good quality and affordable clothes and shoes in China. Out this frustration, she finally decided to open a boutique in Shanghai in 2018 to bring Made in Italy clothes to fashion conscious Chinese people, but at affordable prices.
Following the success of the shop, they decided to expand beyond China and created, Isa the Brand, a line of essential and timeless pieces at affordable prices and to sell directly to consumer on a global scale.
The first collection is a line of Tank of top and crop top, aimed for comfortable everyday use as well as for a night out. It has been proven to be a success with customers buying multiple colours to create a collection.